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Ask the best players in the world where rounds are truly won and lost, and the answer usually comes back to the same place: inside 130 yards.
It’s also the space Cleveland Golf has spent decades obsessing over. With the launch of the new global campaign, The Short Game Authority, Cleveland Golf is putting a spotlight on the process, innovation, and player collaboration that continue to shape the brand’s leadership in the scoring zone.
WHAT WE’RE LOVING THIS WEEK
The Details Most Golfers Never See
Every wedge Cleveland Golf has created starts with a simple question: How can we help golfers execute more confidently when the shot matters most?
To answer that, our team studies every detail of the short game experience.
How the leading edge moves through turf.
How the sole reacts in different conditions.
How spin changes from rough, sand, or wet grass.
How impact should sound.
How feedback should feel in a player’s hands.
The result isn’t just a wedge designed for elite players. Its innovation built to help golfers of every skill level perform with more confidence around the greens.