From early call times to relaxed downtime between takes, the content team leaned into candid access.
Every season, the Srixon Tour Staff and team of Ambassadors come together for a multi-day video shoot designed to capture more than just polished campaign assets. The focus is on the moments in between, going beyond the hero shots and leaning into behind-the-scenes content that gives players and ambassadors time to interact, talk gear, and just be themselves on camera.
WHAT WE’RE LOVING THIS WEEK
Behind-the-Scenes Moments
Players rotated through individual shoots, small group setups, and collaborative segments that paired the Tour staff with Ambassadors, creating a natural environment that highlights the culture and camaraderie behind Team Srixon.
You’ll start to see this content roll out across social, media, and retail, giving fans a closer look at the team, both inside the ropes and behind the scenes. Stay tuned!
