HUNTINGTON BEACH, Calif. — January 27, 2021— SRIXON®/ASICS® a worldwide leader in golf equipment design and manufacturing, is proud to introduce a new golf footwear model in partnership with ASICS North America – the GEL-Course ACETM.
“The Srixon/ASICS partnership has been tremendous for both our brands,” said Mike Powell, President of Sales and Marketing at Srixon/Cleveland Golf/XXIO. “ASICS is a huge global sports brand and widely recognized as the leader in performance footwear. We’re excited to launchthenewGEL-Course ACETM. This shoe will provide the legendary performance of ASICS running shoes and the waterproof protection you need when conditions on the course aren’t perfect.”
ASICS golf shoes are built with inspiration from ASICS legendary running shoes and deliver comfort and flexibility, while providing outstanding traction and stability.
The GEL-Course ACETM provides a waterproof, spikeless golf shoe that will help you walk the course in style. Featuring ASICS Gel, FlyteFoam and comfort padding on the ankle, the GEL-Course ACE shoes were inspired by ASICS running shoes and provide more comfort on every swing.
Key Technologies
- Lightweight Frame Work and Flexibility: Air mesh provides flexibility during the swing and while walking the golf course. ASICS FlyteFoam® provides lightweight shock absorption and plenty of durability for golf.
- Flexible Waterproof Upper: Flexible mesh provides comfort, while the thin PU and waterproof lining keep your feet dry in wet conditions.
- Supportive Fit: An air mesh at vamp and the integrated quarter panel provide a supportive fit, while internal molded heel counter secures optimal foot support. Additional ankle padding helps ensure a custom fit that adapts to every move.
- Golf Specific Tooling: The FG traction sole pattern places spikes exactly where they need to be for stability and traction while walking the course. Rearfoot GEL cushioning reduces impact and increases shock absorption, while Toe and Lateral rubber wraps help maintain balance throughout the golf swing.
In addition to the release of the new GEL-Course ACE, Srixon/ASICS announces the introduction of four new color options for the GEL-Course GLIDE: Sheet Rock/White and Peacoat/Glacier Grey for Men’s shoes and Black/Rose Gold and Glacier Grey/Pure Silver for Women’s shoes. The GEL-Course GLIDE shoes will now retail for $99.99.
Retail Information and Pricing
Pricing: $149.99
Sizes: Men’s: 7-12, 13; Women’s: 6-10
Colors: Men’s: White/Pure Silver, White/White, Graphite Grey/Graphite Grey
Women’s: White/Pure Silver, Glacier Grey/Pink Cameo
U.S. Retail Launch Date: January 27, 2021
ABOUT SRIXON/CLEVELAND GOLF/XXIO
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the Sumitomo Rubber Industries, Ltd. family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Ernie Els, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers.Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls that offer maximum performance to golfers of all levels of ability. XXIO®, with their long-standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America.Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing "Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf."
ABOUT ASICS AMERICA CORPORATION
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.” Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
For more information, please contact Noelle Zavaleta (714.889.5853).