HUNTINGTON BEACH, Calif., Jan. 8, 2025 – Combining style, performance, and durability, CLEVELAND GOLF® announces the launch of their new Black Satin finish for the renowned HB SOFT 2 Putter models. The long-lasting, low-glare finish, combined with the cutting-edge UST Mamiya ALL-IN shaft provides golfers with a superior putting experience and elevated look on the greens.
In addition to the new Black Satin finish, HB SOFT 2 Black Putters feature the UST ALL-IN shaft. It’s a multi-material shaft that combines half carbon fiber and half steel for more stability, control, and feel. Due to its makeup, the stronger shaft helps improve balance during the stroke and syncs with other HB SOFT 2 technologies for better consistency on the greens.Jacob Lambeth, Research Engineering Supervisor at Cleveland Golf
Speed Optimized Face Technology
A mainstay in Cleveland Golf’s Putter discography, the HB SOFT 2 Black features Speed Optimized Face Technology (SOFT). SOFT incorporates densely grouped groove lines that gradually expand from the center of the face towards the heel and toe, with each HB SOFT 2 Black model getting a distinct groove pattern that is optimally aligned with its specific head shape’s Center of Gravity, MOI, and weighting profile. This strategic design balances the energy transfer across the entire striking area, resulting in enhanced distance control across the entire face.
Stroke Specific Designs
With nine different HB SOFT 2 Black models available, golfers can choose which model best suits their stroke type and preference. Whether a player is seeking a face-balanced model for a straight stroke type or a moderate toe hang model for a slight arc stroke, Cleveland Golf has ensured each putter is properly built to maximize performance.
Additional Features & Benefits
- UST Mamiya ALL-IN Shaft: UST Mamiya ALL-IN shafts feature advanced stability and the feel of a multi-material shaft. Their optimally balanced designs use high-tensile carbon fiber and proprietary nanoalloys to add stiffness, strength, and consistency.
- Consistent Swing Feel: To ensure each HB SOFT 2 Black model has a consistent swing feel, no matter the shaft length chosen, a 20g weight is included within the butt end of the shaft on all models 35” and over.
For more information on the new HB SOFT 2 Black Putters, visit us.dunlopsports.com/cleveland-golf.
Retail Pricing & Information
HB SOFT 2 Black: $199.99
Launch Date: January 17, 2025